Black Diamond have launched their F22 winter campaign: Dawn Patrol – Why We Rise. Looking back at the origins of the snow seeker’s early morning wake-up call, this short film charts how a bad idea among good friends became a culture within and without the Black Diamond brand.
The campaign aims to focus attention on their new F22 range of snow apparel and gloves, like the NEW Recon Pro and LT shells and the Impulse, Progression and Mission gloves.
Dawn Patrol—Why We Rise
We all have rituals that define who we are. At Black Diamond, the Dawn Patrol is ours.
The alarm goes off. It would be so easy to bail. You could hit the snooze and crawl back into the warmth of your bed and slip into another dream. But that fantasy ends as the aspiration of the morning’s reality slowly builds.
Your feet touch the cold floor, and the ritual begins. Coffee brews, gear is packed, and you step into the dark. The cold catches your breath. You slide into the skin track and the world comes alive.
We all have rituals that define who we are. At Black Diamond, the Dawn Patrol is ours. To live is to rise.