Born in 2002 and based in Chamonix at the foot of Mont Blanc, ZAG designs high-end freeride, touring and all-mountain skis. Every model is developed by a team of passionate freeriders and mountain guides and proven on the steep terrain above Chamonix. Through its ZAGreen programme, ZAG leads on sustainability with bio-sourced resins, recycled edges and bases, and plastic-free packaging. UK distribution by North Star Brands.