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New brand village at national snow week 2023New brand village at national snow week 2023

New brand village at national snow week 2023

April 2023

National Snow Week 2023 is only six months away and the organisers are offering SIGB brand members, the opportunity to feature in their new Brand Village area at the 2023 Snow Shows at a subsidised rate.

As a member of the SIGB, you can benefit from a subsidised package during National Snow Week to showcase your brand to over 20,000 winter sports consumers. The Brand Village will be a dedicated area, where brands who don’t retail direct to consumer*, will come together to show your latest products and tech, offering an opportunity to show unique features and promote your products to a captive winter sports audience.

The package for eligible SIGB member brands will include:

  • 9sqm space per brand
  • Dedicated area on the website for the Brand Village, listing all brands that are part of the area.
  • Brand village feature in the digital show guide available free to all visitors
  • ‘Soap Box’ stage for brands to deliver 15-30min product demos, scheduled in and promoted pre show, on the agenda and on printed timetables on the show floor
  • Dedicated area on the floor plan that will be highlighted both online and on the printed versions


£1,080 per 9sqm space if both London and Birmingham are booked

£1,350 per 9sqm space if only one show is booked

*retail to be fulfilled by retailers exhibiting at the shows or retailer info to be provided.

There will be a pop up catering area in the Brand Village to increase dwell time, serving hot and cold drinks and snacks.

To take advantage of this opportunity and to join the only UK winter sports focused consumer shows, contact Lindsey at National Snow Week:

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