ZyroFisher has expanded its partnership with Sweet Protection to include the brand’s snow sports products. The announcement widens the scope of the relationship between the two companies that was agreed earlier this year, initially for the cycling category. Starting with the autumn/winter 2026 (AW26) season, ZyroFisher will be the sole distributor in the UK and Ireland for Sweet’s snow category helmets and eyewear.
Founded in Norway in 2000, Sweet Protection has a mission to create superior protection, that inspires and enables people to push their boundaries in snow sports, cycling and kayaking. Sweet combines industry-leading innovation and highly skilled craftsmanship to design and develop some of the industry’s most advanced helmets, eyewear and protective gear.
ZyroFisher welcomed Sweet Protection to its portfolio of premium brands in July 2025, as sole distributor of its cycling products. Following the early success of the partnership, the agreement has now been extended to include ski and snowboard products.
Tony Vickers, Head of Brands at ZyroFisher shared:
“Following the successful launch of the Sweet Bike collection, we’re now incredibly excited to be presenting the Sweet ski and snowboard collections for AW26. Sweet Protection has championed the joy of being outside and pushing boundaries for 25 years. Sweet participates at the pinnacle of snow sports through athletes including Henrik Kristoffersen, Alexander ‘Sander’ Steen Olsen, Timon Haugan, Jesper Tjäder, to name but a few! The brand’s ethos and incredible products have been the driver for this relationship from day one and we can’t wait to share this with dealers. We’d also like to once more take this opportunity to thank Groove Armada for all their work with Sweet.”
Tommy Listl, Global Sales Director at Sweet Protection added:
“It brings me immense pride to embark on this partnership with ZyroFisher, a company that, like us, values innovation, quality, and long-lasting relationships. With ZyroFisher, I am confident that our brand’s legacy will reach even more people in the UK and Ireland.”
ZyroFisher will be responsible for all of Sweet’s AW26 snow business and is now looking ahead at pre bookings for the season. The team will present the AW26 helmets and goggles range including the new Switcher 2Vi Mips helmet and Boondock II goggles to retailers at Slide in Liverpool from 6-8 January. Buyers who would like to make an appointment should contact their ZyroFisher account manager or email salesteam@zyrofisher.co.uk.
For more information about ZyroFisher, visit www.zyrofisher.co.uk.