The SIGB, led by Joint President David Sawyer-Parker, has been lobbying hard for specific Government support for the battered snowsport trade.
We've finally had a response - and it offers no help, despite over 23 months of real damage to retailers and suppliers. What other business sector has endured such a long and difficult path wrought by Covid?
There is likely to be a wider lobbying campaign initiated by SIGB in a matter of weeks, where everyone's help will be sought.